A Dynamic Business Object Architecture for Bridging the Communication Gap between Business Management and IT Professionals
Business organisations are constantly facing competition. There is a growing awareness amongst many organisations that a strategic approach has to be adopted to retain competitiveness.Nowadays, information technology (IT) underpins the. implementation of most business strategies. However, IT solutions frequently fail to deliver business benefits. One of the main causes of failure is the communication gap that exists between the business management and IT professionals. Whilst this program continues to be the subject of extensive inter-disciplinary research, a reliable, generally applicable, low cost, low risk and any easy to implement solution, is yet to be found.
This paper seeks to exploit the potential contribution how some new and emerging technologies may offer to bridging, or at least reducing, this gap. A novel conceptual model, called Dynamic Business Object Architecture (DBOA), has been developed starting from the well know and already established concept of Strategic Management Planning (SMP). The SMP implementation is based on the combination of Object-Orientation (OO), Business Objects (BOs), Business Object Architecture (BOA) and Dynamic Systems Development Method (DSDM). The DBOA approach was then evaluated through an extensive case study carried out in the credit insurance sector.
The principal findings of the case study clearly demonstrated the capability of DBOA to reduce the communication gap significantly by ensuring the IT professionals retain their business focus throughout the development lifecycle. In addition, the DBOA minimised the risk of omitting any of the essential stages throughout the implementation process. Moreover, DBOA provided a review mechanism for ‘continuous improvement’ of business performance, thus further enhancing the reliability of this approach. The case study provided an early indication that DBOA may also be generally applicable as its implementation required only a few relatively minor sector specific modifications. This particular finding supports the claim that DBOA can be expected to provide a low cost and an easy to implement solution to the communication gap problem.
KeywordsMarketing Exter IS09000 Operating
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