Abstract
The issues of time pressure and idea generation are vital concerns for businesses today. In this paper, we examine the impact of time pressure on idea generation and creativity. One hundred and two business students were used to examine the impact of time pressure on: (a) the rate of ideas generated, and (b) the rate of the creativity of the generated ideas.
Results of the study supported the research hypotheses that the mean rate of: (a) idea generation, and (b) the creativity of the ideas is unequal in groups operating under differing time pressure conditions.
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© 1999 Springer-Verlag London Limited
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Myers, R.M., Aronson, J.E., Wharton, R.B. (1999). The Impact of Time Pressure on Idea Generation. In: Abramowicz, W., Orlowska, M.E. (eds) BIS ’99. Springer, London. https://doi.org/10.1007/978-1-4471-0875-7_2
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DOI: https://doi.org/10.1007/978-1-4471-0875-7_2
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