Creating Enhanced User Experiences: The Designer is a ‘Co-operator’ by Facilitating Communication

  • R. A. Young
  • G. J. Van Der Veen
  • M. E. Illman
  • F. J. B. Rowley
Conference paper

Abstract

Product design, together with manufacturing industries, is moving towards what is referred to by Pine and Gilmore (1999) as the ‘Experience Economy’. Goods and services have become commoditised and company success now depends more than ever before on meeting the improved quality expectations of the customer base.

Keywords

Marketing Editing Ethos 

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Copyright information

© Springer-Verlag London Limited 2000

Authors and Affiliations

  • R. A. Young
  • G. J. Van Der Veen
  • M. E. Illman
  • F. J. B. Rowley

There are no affiliations available

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