Working Anywhere: Co-design Through Participation
This paper outlines a participatory research project in which multidisciplinary teams from SonicRim and ACCO Brands worked to understand people’s experiences of working away from their primary workspaces. The paper will use this project to illustrate the processes of collaboration (between SonicRim, ACCO and end-users), cultivation (of customer intuition) and ideation (through continual empathy with end user experience).
KeywordsMarketing Assure Assimilation
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