Abstract
We describe an evaluation of the impact of Soul City, the South African multimedia intervention against tobacco, in terms of audience, popularity, discussion of the issues, knowledge, attitudes and behaviour. The project itself is described in another paper in these proceedings.
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© 2000 Springer-Verlag London Limited
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Goldstein, S., Japhet, G., Usdin, S., Esterhuysen, P., Shongwe, T. (2000). Evaluation of Soul City: A multi-media health promotion initiative against tobacco. In: Lu, R., Mackay, J., Niu, S., Peto, R. (eds) Tobacco: The Growing Epidemic. Springer, London. https://doi.org/10.1007/978-1-4471-0769-9_354
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DOI: https://doi.org/10.1007/978-1-4471-0769-9_354
Publisher Name: Springer, London
Print ISBN: 978-1-85233-296-9
Online ISBN: 978-1-4471-0769-9
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