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Virtual Communities in Banking: An Empirical Study

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BIS 2000

Abstract

Virtual communities (VCs) represent a promising area of Electronic Commerce. Members of a VC have the opportunity to access products and services information and exchange experiences and ideas, without being constrained by physical interaction or geography. Companies may also use VCs to build customer loyalty by cultivating on-line human relationships between peer members, industry experts, or early adopters of a service or technology. This paper reports on a survey of 61 members of VCs, investigating VCs features that can potentially improve customer services in the banking sector. The findings of this study are useful for designing a VC as well as for developing new electronic marketing approaches.

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Author information

Authors and Affiliations

  1. School of Computing and Information Systems, South Bank University, London, UK

    Dimitris Kardaras

  2. Dept. of Computation, UMIST, Manchester, UK

    Bill Karakostas

Authors
  1. Dimitris Kardaras
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  2. Bill Karakostas
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Editor information

Editors and Affiliations

  1. Department of Computer Science, The Poznań University of Economics, Poznań, Poland

    Witold Abramowicz (Professor) (Professor)

  2. Department of Computer Science and Electrical Engineering, The University of Queensland, Brisbane, Australia

    Maria E. Orlowska (Professor) (Professor)

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© 2000 Springer Verlag London Limited

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Kardaras, D., Karakostas, B. (2000). Virtual Communities in Banking: An Empirical Study. In: Abramowicz, W., Orlowska, M.E. (eds) BIS 2000. Springer, London. https://doi.org/10.1007/978-1-4471-0761-3_17

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  • DOI: https://doi.org/10.1007/978-1-4471-0761-3_17

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-85233-282-2

  • Online ISBN: 978-1-4471-0761-3

  • eBook Packages: Springer Book Archive

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