BIS 2000 pp 218-228 | Cite as

Privacy and Profiling in Electronic Commerce

  • Malgorzata Pańkowska
Conference paper


In a survey 300 web sites were reviewed and checked to see whether they collected personal information for relationships and target marketing, had established privacy policies, sent cookies and allowed people to visit without disclosing their identity. Taking into account the development of Internet interactivity the proposal of anonymous digital persons for marketing research was presented.


Privacy Policy Personal Data Credit Card Number Online Profile Privacy Policy Statement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Verlag London Limited 2000

Authors and Affiliations

  • Malgorzata Pańkowska
    • 1
  1. 1.Information Systems DepartmentUniversity of EconomicsKatowicePoland

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