Information Systems at the Superstore Interface

Abstract

This paper is written from the users’ point of view. It describes how a company is pulling ahead of its competitors by using information systems focused on processes at the customer interface.

The company’s objective is to support the retail customer better than any competitor.

The manufacturer has built his business by offering a 7-day delivery response to superstores through heavy investment in design and manufacturing.

He is increasingly looking to information technology to bolster market share in three specific ways:

• 1. point of sales information;

• 2. sales representatives who use lap-top computers;

• 3. a computer system which can simulate the appearance of the customer’s home or office with the new product in place whilst still in the superstore.

In addition, the manufacturer is looking for improved ways to support the customer after they leave the superstore with their new product.