The New Rules

  • Andrew Ainger
  • Rukesh Kaura
  • Richard Ennals
Part of the Executive Guides book series (3233)

Abstract

Knowledge, the contemporary tool of production, has altered the way business is run. It has made change an everyday occurrence; there is a need for a new approach to business. The old rules no longer exist. The separation of hand and brain has taken on a new meaning; the division has been blurred with new technologies and working practices.

Keywords

Europe Income Marketing Managing Director Malaysia 

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Copyright information

© Springer-Verlag London 1995

Authors and Affiliations

  • Andrew Ainger
    • 1
  • Rukesh Kaura
  • Richard Ennals
    • 2
  1. 1.Information Engineering Group Human Centred Systems LtdOld Windsor, BerkshireUK
  2. 2.Kingston Business SchoolKingston UniversityKingston-upon-ThamesUK

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