The XMod Files: Defining and Designing the “User Experience”
IntElegant, a leading Internet consultancy employing nearly 3,000 people, assembled what may be the largest group ever to focus on the user experience when it put together XMod. IntElegant's Experience Modelling (Xlvlod) group represents a new, holistic, “seamless” approach to user-experience research, one that seeks to apply insights gained about users to business and market strategy as well as to user interface design. XMod employs techniques derived from the social sciences, marketing and human computer interaction. This chapter outlines the emergence of XMod and its unique approach to usability and related disciplines, and discusses both the difficulties and benefits of attempting to define and design “user experience”. All company names have been changed throughout.
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