e-Business Strategies

Abstract

A clear message that should emerge from this book is that, irrespective of size, all organizations need to develop an e-Business strategy, which is business driven and places them in the best possible position to maximize the use of the Internet and other information and communications technologies. This is simply because the Internet, coupled with other factors discussed in Chapter I, has changed for ever the way business is performed both internally with employees, and externally with business partners and customers. e-Business is rapidly becoming business as usual and the accepted norm. For many market sectors, the decision to conduct business electronically is no longer a choice or because it offers competitive advantage, just the chance of survival. However, if the strategy is well thought through and successfully executed, the prospects for business profitability look good.