Abstract
Deb Henretta is about to commit substantial resources to launch Pampers Preemies. The following article from the Wall Street Journal describes Procter & Gamble’s involvement in the preemie diaper market:
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© 2012 Springer Science+Business Media, LLC
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Fraser, C. (2012). Market Simulation and Segmentation with Descriptive Statistics, Inference, Hypothesis Tests, and Regression. In: Business Statistics for Competitive Advantage with Excel 2010. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-9857-6_5
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DOI: https://doi.org/10.1007/978-1-4419-9857-6_5
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