Identity, Interpersonal Networking and Enterprise Management

  • Chan Kwok-bun
  • Chan Wai-wan
Part of the International Series on Consumer Science book series (ISCS)


Identity refers to the way people position themselves and engage with others. It represents the extent to which people construct their status, image and role in society as well as their relationship with others.1 As a product of socialization, personal identity is socially bestowed, socially sustained and socially transformed, changing as society changes.2 It is, therefore, a complex, ambiguous and shifting concept that is neither constant nor composed of mere histories or pasts.


Personal Identity Family Firm Corporate Management Trusted Third Party Chinese Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Chan Institute of Social Studies (CISS)KowloonHong Kong

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