Abstract
Marketing research now serves the needs of manufacturing and service industries right across the world. As the techniques of research have been introduced to new markets they have been adapted to suit local needs and this is as it should be. However, over the years the marketing of manufacturing and service industries has become more and more international and this has led to an increasing demand for market research information which is more directly comparable from one country to another.
Slightly modified reprint from ESOMAR Guidelines, first published in 1997. Permission for reprinting this material has been granted by ESOMAR® (The World Association for Research Professionals), Vondelstraat 172, 1054 GV Amsterdam, The Netherlands. For further information got to http://www.esomar.nl.
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ESOMAR European Society for Opinion and Marketing Research. (2003). The ESOMAR Standard Demographic Classification. In: Hoffmeyer-Zlotnik, J.H.P., Wolf, C. (eds) Advances in Cross-National Comparison. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-9186-7_6
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DOI: https://doi.org/10.1007/978-1-4419-9186-7_6
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