Abstract
In market and social research a growing internationalisation of projects can be observed. It can be assumed that this trend is followed by the endeavour to conceive and design international projects and surveys in such a way, that the results between the different countries involved are truly comparable. This includes a growing awareness of the requirements for comparability, i.e. defining common standards and harmonising surveys, on the one hand for national studies and on the other for international projects.
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Smid, M., Hess, D. (2003). Harmonising Sampling Frames and Indicators in International Market Research. In: Hoffmeyer-Zlotnik, J.H.P., Wolf, C. (eds) Advances in Cross-National Comparison. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-9186-7_4
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DOI: https://doi.org/10.1007/978-1-4419-9186-7_4
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