Abstract
A department store has a number of objectives. How is it possible to strive for the optimal, or as much as possible optimal, fulfillment of all these objectives simultaneously? The use of weights leads to extreme results with few chances for an in-between alternative. Therefore, the Reference Point Theory is applied.
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Note Part 4 Chapter 5
R.B. Myerson, Utilitarianism, Egalitarianism, and the Timing Effect in Social Choice Problems, Econometrica, Journal of the Econometric Society, vol.49, No4,1981, 883–897.
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© 2004 Springer Science+Business Media New York
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Brauers, W.K. (2004). Marketing with Multiple Objectives for Consumer Goods with Applications for a Department Store. In: Optimization Methods for a Stakeholder Society. Nonconvex Optimization and Its Applications, vol 73. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-9178-2_16
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DOI: https://doi.org/10.1007/978-1-4419-9178-2_16
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-4824-5
Online ISBN: 978-1-4419-9178-2
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