The aims of this study were to investigate whether claims for more intervention regarding AD can be justified economically and to study methodological problems in applying the contingent valuation method to measure people’s values for the outcome of health programs. Our main results are summarized in section 1. These findings contribute to the development of an economic standard procedure for the evaluation of health programs based on a CV survey. In section 2 we present a guideline on how to execute a CV study. However, we will not dive into how to ask a question or what questions should be asked. Interested readers are referred to, e.g., Mitchell and Carson (1989) or Fischhoff and Furby (1988). Instead, we will focus on the choice of the elicitation technique and estimation method.
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