Abstract
This chapter examines the role of supply chain collaboration in a manufacturing environment where products are mass customized. Specifically, we look at how the structure of the supply chain influences performance where decisions between tiers are coordinated and when product differentiation is postponed through product and process design. We submit that the resulting component commonality has a beneficial effect on the bullwhip effect and on overall performance, and investigate the planning conditions under which these benefits are realized.
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Meixell, M.J., Wu, S.D. (2004). Collaborative Manufacturing for Mass Customization. In: Mass Customization. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-9015-0_7
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DOI: https://doi.org/10.1007/978-1-4419-9015-0_7
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-4758-3
Online ISBN: 978-1-4419-9015-0
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