Collaborative Manufacturing for Mass Customization

  • Mary J. Meixell
  • S. David Wu


This chapter examines the role of supply chain collaboration in a manufacturing environment where products are mass customized. Specifically, we look at how the structure of the supply chain influences performance where decisions between tiers are coordinated and when product differentiation is postponed through product and process design. We submit that the resulting component commonality has a beneficial effect on the bullwhip effect and on overall performance, and investigate the planning conditions under which these benefits are realized.

Key words

Production planning bullwhip effect supply chain management 


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Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Mary J. Meixell
    • 1
  • S. David Wu
    • 2
  1. 1.George Mason UniversityUSA
  2. 2.Lehigh UniversityUSA

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