Future Direction on Mass Customization Research and Practices: A Research Agenda

  • Janet Efstathiou
  • Ting Zhang


This chapter identifies and reviews the issues for the mass- customizing manufacturing organization, in terms of quality and flexibility of processes, design of products, customization within the supply chain, performance measures, inventory strategies and ICT. We present a discussion on the competencies that an organization is likely to need for success with mass customization. We conclude with some research questions to test scientifically theoretical models of mass customization, and a summary of the elements of mass customization strategies.


Competencies complexity supply chain 


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Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Janet Efstathiou
    • 1
  • Ting Zhang
    • 1
  1. 1.University of OxfordUK

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