Advertisement

Managing Logistics for Mass Customization: The New Production Frontier

  • Charu Chandra
  • Jānis Grabis

Abstract

Combining aspects of traditional manufacturing techniques, the topic of mass customization is being pursued in research and industry. With consumers demanding specialized products, firms are employing mass customization strategy, which has implications on the entire operations of an enterprise. This Chapter investigates presents an overview of mass customization enablers, success factors, strategies, and approaches. Exploring these issues leads to discussion on the influence of mass customization strategy, particularly for managing logistics in a supply chain.

Keywords

Mass customization logistics management manufacturing strategy product family 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Aberdeen Group. Advanced Planning Engine Technologies: Can Capital Generating Technology Change the Face of Manufacturing? Aberdeen Group 1996; 2.Google Scholar
  2. 2.
    Aldanondo M., Hadj-Harnou K., Moynard G., Lamothe J. Mass customization and configuration: Requirement analysis and constraint based modeling propositions. Integrated Computer-Aided Engineering 2003; 10: 177.Google Scholar
  3. 3.
    Alford D., Sackett P., Neider G. Mass customisation — an automotive perspective. International Journal of Production Economics 2000; 65: 99–110.CrossRefGoogle Scholar
  4. 4.
    Berman B. Should your firm adopt a mass customization strategy? Business Horizons 2002; 45:51–60.CrossRefGoogle Scholar
  5. 5.
    Da Silveira G., Borenstein D., Fogliatto F. Mass customization: Literature review and research directions. International Journal of Production Economics 2001; 72: 1–13.CrossRefGoogle Scholar
  6. 6.
    Duguay C. R., Landry S., Pasin F. From mass production to flexible/agile production. International Journal of Operations & Production Management 1997; 17: 1183–1195.CrossRefGoogle Scholar
  7. 7.
    Duray R. M., Glen W. Improving customer satisfaction through mass customization. Quality Progress 1999; 32: 60–66.Google Scholar
  8. 8.
    Duray R., Ward P. T., Milligan G. W., Berry W. L. Approaches to mass customization: configurations and empirical validation. Journal of Operations Management 2000; 18: 605–625.CrossRefGoogle Scholar
  9. .
    Duray R Mass customization origins: mass or custom manufacturing? International Journal of Operations & Production Management 2002; 22: 314–328.CrossRefGoogle Scholar
  10. 10.
    Eastwood M. A. Implementing mass customization. Computers in Industry 1996; 30: 171–174.CrossRefGoogle Scholar
  11. 11.
    Feitzinger E., Lee H. L. Mass customization at Hewlett-Packard: The power of postponement. Harvard Business Review 1997; 75: 116–121.Google Scholar
  12. 12.
    Fisher M. L., Ittner C. D. The impact of product variety on automobile assembly operations: Empirical evidence and simulation analysis. Management Science 1999; 45: 771.CrossRefGoogle Scholar
  13. 13.
    Fujita K. Product variety optimization under modular architecture. Computer-Aided Design 2002; 34: 953–965.CrossRefGoogle Scholar
  14. 14.
    Gooley T. B. Mass customization: How Logistics makes it happen. Logistics 1998; 4: 49–53.Google Scholar
  15. 15.
    Griffiths J., Margetts D. Variation in production schedules — implications for both the company and its suppliers. Journal of Materials Processing Technology 2000; 103: 155–159.CrossRefGoogle Scholar
  16. 16.
    Gunasekaran A., Goyal S. K., Martikainen T., Yli-Olli P. A conceptual framework for the implementation of zero inventory and just in time manufacturing concepts. Human Factors and Ergonomics in Manufacturing 1998; 8: 63–78.CrossRefGoogle Scholar
  17. 17.
    Hart C. W. L. Mass customization: conceptual underpinnings, opportunities and limits. International Journal of Service Industry Management 1995; 6: 36–45.CrossRefGoogle Scholar
  18. 18.
    Hayes R., Wheelwright S. C. Link manufacturing process an d product life cycles. Harvard Business Review 1979; 57: 133–140.Google Scholar
  19. 19.
    Helander M. G., Jiao J. Research on E-product development (ePD) for mass customization. Technovation 2002; 22: 717–724.CrossRefGoogle Scholar
  20. 20.
    Hirschhorn L., Noble P., Rankin T. Sociotechnical systems in an age of mass customization. Journal of Engineering and Technology Management 2001; 18: 241–252.CrossRefGoogle Scholar
  21. 21.
    Huffman C., Kahn B. E. Variety for sale: Mass customization or mass confusion? Journal of Retailing 1998; 74: 491–513.CrossRefGoogle Scholar
  22. 22.
    Jiao J., Tseng M. M. Fundamentals of product family architecture. Integrated Manufacturing Systems 2000; 11: 469–483.CrossRefGoogle Scholar
  23. 23.
    Kotha S. From Mass Production to Mass Customization: The Case of the National Industrial Bicycle Company of Japan. European Management Journal 1996; 14: 442–450.CrossRefGoogle Scholar
  24. 24.
    Lampel J., Mintzberg H. Customizing customization. Sloan Management Review 1996; 38: 21–30.Google Scholar
  25. 25.
    Lau R. S. M. Mass customization: the next industrial revolution. Industrial Management 1995; 37: 18–22.Google Scholar
  26. 26.
    MacCarthy B., Brabazon P. G., Bramham J. Fundamental modes of operation for mass customization. International Journal of Production Economics 2003; 85: 289–304.CrossRefGoogle Scholar
  27. 27.
    Min H., Zhou G. Supply chain modeling: past, present and future. Computers & Industrial Engineering 2002; 43: 231–249.CrossRefGoogle Scholar
  28. 28.
    Pine II B. J., Victor B., Boynton A. C. Making mass customization work. Harvard Business Review 1993; 108–119.Google Scholar
  29. 29.
    Poirier C. C., Reiter S. Supply Chain Optimization. San Francisco: Berrett-Koehler Publishers, 1996.Google Scholar
  30. 30.
    Salvador F., Forza C., Rungtusanatham M. Modularity, product variety, production volume, and component sourcing: theorizing beyond generic prescriptions. Journal of Operations Management 2002a; 20: 549–575.CrossRefGoogle Scholar
  31. 31.
    Salvador F., Forza C., Rungtusanatham M. How to mass customize: Product architectures, sourcing configurations. Business Horizons 2002b; 45: 61–69.CrossRefGoogle Scholar
  32. 32.
    Tseng M. M., Jiao J., Su C. J. Virtual prototyping for customized product development. Integrated Manufacturing Systems 1998; 9: 334–343.CrossRefGoogle Scholar
  33. 33.
    Tseng M. M., Jiao J. Concurrent design for mass customization. Business Process Management Journal 1998; 4: 10–24.CrossRefGoogle Scholar
  34. 34.
    Tu Q., Vonderembse M. A., Ragu-Nathan T. S. The impact of time-based manufacturing practices on mass customization and value to customer. Journal of Operations Management 2001; 19: 201–217.CrossRefGoogle Scholar
  35. 35.
    Turbide D. The New World of Procurement. Midrange ERP. 1997; 12–16.Google Scholar
  36. 36.
    Turowski K. Agent-based e-commerce in case of mass customization. International Journal of Production Economics 2002; 75: 69–81.CrossRefGoogle Scholar
  37. 37.
    Ulrich K., Tung K. Fundamentals of product modularity. Proceedings of the 1991 ASME Winter Annual Meeting Symposium on issues in Design/Manufacturing Integration 1991.Google Scholar
  38. 38.
    Van Hoek R. I. The role of third-party logistics providers in mass customization. The International Journal of Logistics Management 2000; 11: 37–46.CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Charu Chandra
    • 1
  • Jānis Grabis
    • 2
  1. 1.University of Michigan-DearbornUSA
  2. 2.Riga Technical UniversityLatvia

Personalised recommendations