Designing the Intervention: Differentiating Designing from Problem Solving

  • Ozgur Eris

Abstract

The second empirical step of this research is designing a laboratory experiment to test the hypotheses generated during the analysis of the field observations. In the first section of this chapter, I identify and discuss seven design requirements, which can be placed under three criteria that need to be satisfied for the experiment to test the hypotheses. These criteria are: the hypotheses outlined in Chapter 4, the taxonomy of questions developed in Chapter 3, and experimental considerations specific to design research discussed in this chapter. In the second section, I discuss and propose ways of meeting each of the requirements. In the final section, I specify a design exercise that satisfies all of the requirements.

Keywords

Marketing 

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Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Ozgur Eris
    • 1
  1. 1.Stanford UniversityUSA

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