Conclusions

  • Steffen Jørgensen
  • Georges Zaccour
Part of the International Series In Quantitative Marketing book series (ISQM, volume 15)

Abstract

In this chapter we discuss a number of issues related to differential game modeling in marketing: the role of service industries and that of product quality, the importance of empirical studies, the use of numerical methods to gain insights into large-size models, the incorporation of the uncertainties that prevail in real world competition, and the possibilities of applying more realistic informational assumptions.

Keywords

Europe Marketing Nash Rium 

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Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Steffen Jørgensen
    • 1
  • Georges Zaccour
    • 2
  1. 1.Department of Organization and ManagementUniversity of Southern DenmarkOdenseDenmark
  2. 2.GERAD and Marketing DepartmentHEC MontréalCanada

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