• Steffen Jørgensen
  • Georges Zaccour
Part of the International Series In Quantitative Marketing book series (ISQM, volume 15)


In this chapter we discuss a number of issues related to differential game modeling in marketing: the role of service industries and that of product quality, the importance of empirical studies, the use of numerical methods to gain insights into large-size models, the incorporation of the uncertainties that prevail in real world competition, and the possibilities of applying more realistic informational assumptions.


Europe Marketing Nash Rium 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Steffen Jørgensen
    • 1
  • Georges Zaccour
    • 2
  1. 1.Department of Organization and ManagementUniversity of Southern DenmarkOdenseDenmark
  2. 2.GERAD and Marketing DepartmentHEC MontréalCanada

Personalised recommendations