A Process Model of Desire

  • Dharm P. S. Bhawuk
Part of the International and Cultural Psychology book series (ICUP)


Psychologists have argued about the primacy of cognition and emotion for decades without any resolution. Deriving ideas from the bhagavadgItA, in this chapter, cognition, emotion, and behavior are examined by anchoring them in desire. The model presented here posits that cognition, emotion, and behavior derive significance when examined in the context of human desires, and starting with perception and volition, cognition emerges when a desire crystallizes. Desires lead to behaviors, and the achievement or nonachievement of a desire causes positive or negative emotions. Through self-reflection, contemplation, and the practice of karmayoga desires can be better managed, which can help facilitate healthy management of emotions. It is hoped that insights provided by this model would stimulate research for further examination of the role of desire in understanding and predicting cognition, emotion, and behavior.


Behavioral Intention Plan Behavior Material World Psychological Construct Indian Literature 
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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Shidler College of BusinessUniversity of Hawaii at ManoaHonoluluUSA

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