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Value Co-creation from the Consumer Perspective

  • Steve BaronEmail author
  • Gary Warnaby
Chapter
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)

Abstract

The paper provides the basis for a classification of organizational operant resources as seen from a customer perspective. It facilitates, particularly, research and further understanding of Foundational Premise 9 (FP9) of the service-dominant logic of marketing (i.e. all social and economic actors are resource integrators), and suggests areas for more focused research on other foundational premises relating to value co-creation. It is based on research undertaken for, and with, the British Library, and offers an alternative research approach to the more conventional ­customer satisfaction survey in order to ascertain value from a ­consumer perspective.

Keywords

Consumer experience operant resources service science service ­systems value co-creation 

References

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Copyright information

© Springer US 2011

Authors and Affiliations

  1. 1.University of Liverpool Management SchoolLiverpoolUK

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