Abstract
Throughout history, politicians have sold themselves for power, position, and prestige. The selling of an American presidential candidate, though, is a post World War II phenomenon. With TV extending its reach to virtually all U.S. households, and a greater proportion of voters voting for the candidate than their party of affiliation, presidential hopefuls were able to show up in people’s living rooms and advertise themselves like brands of detergents, peanut butter, and automobiles.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Cosgrove, K. (2003, August 27). “The Branding of the President.” Paper Presented at the annual meeting of the American Political Science Association. Retrieved February 28, 2010, from http://www.allacademic.com/meta/p_mla_apa_research_citation/0/6/4/7/7/p64777_index.html
- 2.
Moberg, D. (2007, April 3). Obama’s community roots. The Nation. 284 (15) 16–18. Retrieved November 11, 2008, from http://www.thenation.com/doc/20070416/moberg
- 3.
Democratic National Convention Committee. (2008, August 25). The Democratic National Platform: Renewing America’s Promise. The 2008 Democratic platform was created thanks to the input of thousands of volunteers who hosted “listening events.” The notes taken during these events were given to their party representatives. The platform reflected the concerns expressed by voters during the “listening events.”
- 4.
Author conversations with Malcolm Critcher Tucson, Arizona 2009 and 2010.
- 5.
McGirt, E. (2009, April 1). How Chris Hughes helped launch Facebook and the Barack Obama campaign. Fast Company. Retrieved February 28, 2010, from http://www.fastcompany.com/magazine/134/boy-wonder.html
- 6.
Website: MyBO. (2008). Leesburg Halloween Parade — Community service. Retrieved February 14, 2010, from http://my.barackobama.com/page/event/detail/4v587
- 7.
Website: MSNBC. Obama raised $104 million as campaign ended. Retrieved December 4, 2008, from http://www.msnbc.msn.com/id/28060983/#storyContinued
- 8.
Stross, R. (2009, September 19). What if people don’t take the bait to go paperless? The New York Times. Retrieved on February 14, 2009, from http://www.nytimes.com/2009/09/20/business/20digi.html?_r=1&scp=22&sq=T-Mobile&st=nyt
- 9.
Mies, G. (2009, September 28). Skeptical shopper: Pushing consumers for paper billing. PCWorld. Retrieved on February 14, 2010, from http://www.pcworld.com/article/172771/skeptical_shopper_punishing_consumers_for_paper_billing.html
- 10.
Bhalla, G. (2010 — in press). Marketing research proposal and marketing research process. The Wiley International Encyclopedia of Marketing, edited by Naresh Malhotra and Jagdish Sheth. Hoboken, NJ: John Wiley & Sons Ltd. Chichester.
- 11.
Zaltman, G. (2003). How Customers Think: Essential Insights into the Mind of the Market. Boston: Harvard Business Press;
Zaltman, G. & Zaltman, L. (2008). Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Boston: Harvard Business Press.
- 12.
CMO Council. (2009). Marketing outlook survey. Marketing Outlook 2009. Retrieved February 19, 2010, from http://www.cmocouncil.org/resources/form_marketing-outlook-2009.asp
- 13.
Beecher, W. & Beecher, M. (1971). Beyond Success and Failure. New York: Pocket Books
Adler, A. (1998). Understanding Life. Dear Field, Beach FL: Hazelden.
- 14.
Lynch, P. & Rothchild, J. (2000). One Up on Wall Street: How to Use What You Already Know to Make Money in the Market. New York, NY: Simon & Schuster;
Lynch, P. & Rothchild, J. (1994). Beating the Street. New York, NY: Simon & Schuster
- 15.
Lafley, A.G. & Charan, R. (2008). The Game Changer: How You Can Drive Revenue and Profit Growth with Innovation. New York, NY: Crown Business.
- 16.
Underhill, P. (2008). Why We Buy: The Science of Shopping — Updated and Revised for the Internet, the Global Consumer, and Beyond. New York, NY: Simon & Schuster.
- 17.
Wooster, M. (2007, April 17). Acting on the Voice of the Customer: CDW’s Community-Based Approach. Marketing Insight — Business Results. Retrieved February 16, 2010, from http://www.itsma.org/NL/article.asp?ID=286; Customer-Centric Approach Earns CDW Corporation a Prestigious Social Media Award. (2009, October 28). Business Wire. Retrieved February 16, 2010, from http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20091028006388&newsLang=en
- 18.
Mercedes USA and Passenger Launch Generation Benz: On Line Consumer Community for Generation Y. (2008, November 7). Business Wire. Retrieved March 3, 2009, from http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20081117005524&newsLang=en; Greenberg, K. (2008, November 17). Mercedes Intro’s “Generation-Benz.” Social Network. Retrieved February 13, 2010, from http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=94888
- 19.
Huffman, K. & Jourdan, M. (2007, February 28). National Geographic 2.0. Wikis @ Work. Libraries Information Services – National Geographic Society. Website: National Geographic Wiki. (2008). Retrieved February 28, 2010, from http://www.ngslis.org/about/history.htmlFestinger, L. (1957). A Theory of Cognitive Dissonance. Stanford: Stanford University Press.
- 20.
.Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press. Weick, K. (1979). The Social Psychology of Organizing. Columbus, OH: McGraw-Hill.
- 21.
Goffman, E. & Berger, B. (1986). Frame Analysis: An Essay on the Organization of Experience. Holliston, MA: Northeastern;
Bateson, G. (1973).Steps to an Ecology of Mind. London, ENG: Paladin.
- 22.
Website: The World Health Organization. (2004). List of NGOs in Official Relations with WHO. Retrieved February 15, 2010, from http://www.who.int/civilsociety/relations/official_relations/en/
- 23.
Conant, R.C. & Ashby, R.W. (1970). Every good regulator of a system must be a model of that system. International Journal of Systems Science, 1(2): 89–97.
- 24.
Advertising Research Foundation. (2009, January 27). One day workshop 2009 ARF industry leader forum — San Francisco. Transform Your Research by Listening.… West Coast Edition.
Author information
Authors and Affiliations
Corresponding author
Appendix 3.1 Sample List of Companies Providing Digital Listening Services
Appendix 3.1 Sample List of Companies Providing Digital Listening Services
-
Biz360 — http://www.biz360.com/
-
Cymfony — http://www.cymfony.com/
-
Dow Jones Insight — http://www.dowjones.com/product-djinsight.asp
-
Knowledge Kinetics — http://www.knowledgekinetics.com/
-
Nielsen BuzzMetrics — http://en-us.nielsen.com/tab/product_families/nielsen_buzzmetrics
-
Omniture — http://www.omniture.com/en/
-
Radian 6 — http://www.radian6.com/
-
Ripple 6 — http://www.ripple6.com/
-
Scout Labs — http://www.scoutlabs.com/
-
Sysomos — http://www.sysomos.com/
-
Techrigy — http://www.techrigy.com/
-
Visible Technologies — http://www.visibletechnologies.com/
Rights and permissions
Copyright information
© 2010 Springer Science+Business Media, LLC
About this chapter
Cite this chapter
Bhalla, G. (2010). Listen. In: Collaboration and Co-creation. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-7082-4_3
Download citation
DOI: https://doi.org/10.1007/978-1-4419-7082-4_3
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4419-7081-7
Online ISBN: 978-1-4419-7082-4
eBook Packages: Business and EconomicsBusiness and Management (R0)