Avian Influenza in China: Consumer Perception of AI and their Willingness to Pay for Traceability Labeling

  • Yanhong Jin
  • Jianhong Mu
Part of the Natural Resource Management and Policy book series (NRMP, volume 36)


Highly pathogenic avian influenza (HPAI) or “bird flu” is a contagious animal disease caused by avian influenza viruses (CDC 2007). The HPAI virus spreads rapidly. In particular, the H5N1 subtype of the influenza virus causes a high mortality rate among infected birds (up to 90–100% within 48 h) (CDC 2007; OIE 2008).


Avian Influenza Avian Influenza Virus Highly Pathogenic Avian Influenza Poultry Product Cheap Talk 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Food and Agriculture Organization of the United States 2012

Authors and Affiliations

  1. 1.Department of Agricultural, Food and Resource EconomicsRutgers UniversityNew BrunswickUSA
  2. 2.Department of Agricultural EconomicsTexas A&M UniversityCollege StationUSA

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