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If We Build It They Will Come? The Technology Acceptance Model

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Information Systems Theory

Part of the book series: Integrated Series in Information Systems ((ISIS,volume 28))

Abstract

Global business markets have become more competitive as consumers demand low prices, an increasing variety of goods, and improved product quality. Businesses have turned to information technology to gain performance efficiency in this changing marketplace. Yet, as firms increase their investments in new ­information technology, they may find employees are reluctant to accept and effectively use the new technologies. The technology acceptance model is the most widely used theory by researchers to explore user acceptance. This chapter explores the development, use, and current status of the technology acceptance model, as well as critiques of the technology acceptance model.

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Notes

  1. 1.

    Behavioral intention can be shown as BI = A + SN, attitude can be expressed as A = S b i e i  , and subjective norm as SN = S nb i mc i  .

Abbreviations

A:

Attitude toward behavior

BI:

Behavioral intention

CRM:

Customer relationship management system

ERP:

Enterprise resource planning system

MRP:

Materials resource planning

PEOU:

Perceived ease of use

PU:

Perceived usefulness

SCM:

Supply chain management system

SN:

Subjective norm

TAM:

Technology acceptance model

TPB:

Theory of planned behavior

TRA:

Theory of reasoned action

TTF:

Task-technology fit model

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Author information

Authors and Affiliations

  1. College of Business and Management, DeVry University, 901 Corporate Center Drive, Pomona, CA, 91768, USA

    Joseph Bradley

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  1. Joseph Bradley
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Correspondence to Joseph Bradley .

Editor information

Editors and Affiliations

  1. , School of Business and Economics, Swansea University, Singleton Park, Swansea, SA2 8PP, United Kingdom

    Yogesh K. Dwivedi

  2. IMD, Ch. de Bellerive 23, Lausanne, 1001, Switzerland

    Michael R. Wade

  3. Principia College, Maybeck Place 1, Elsah, 62028, Illinois, USA

    Scott L. Schneberger

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Bradley, J. (2012). If We Build It They Will Come? The Technology Acceptance Model. In: Dwivedi, Y., Wade, M., Schneberger, S. (eds) Information Systems Theory. Integrated Series in Information Systems, vol 28. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-6108-2_2

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