Abstract
Sustainability has become a critical market force affecting long-term financial viability and organizational performance. Governments, media, employees and activists are key stakeholders that have become adept at holding companies accountable for the social consequences of their activities. The high-tech information industry has been generally viewed as relatively benign environmentally and has enjoyed a favorable status with respect to the environment. However, as high-tech companies dominate the market place, environmental impacts from IT are attracting more attention. In this book chapter we make a case how sustainability could be viewed as a key driver for profit and innovation in IT companies. We pay special emphasis on India as more and more companies are being forced to confront environmental issues and have to redesign strategies that can recognize the natural limits.
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Notes
- 1.
http://www.gartner.com/it/page.jsp?id=808212
- 2.
Steve Kleynhans, VP Computing, Gartner presentation “the Green PC Environment”—presentation, New York, November 2007
- 3.
Ganesh Mahabala, Regional Director, India and SAARC, VMware “The How and Why of Green DataCenters”
- 4.
Data Quest India, May 2008. http://www.mckinsey.com/clientservice/ccsi/pdf/Data_Centers.pdf
- 5.
www.ciio.in/case-study/server-utilization-drives-power-savings-tcs
- 6.
IDC: Virtualization and Multicore Innovations Disrupt the Worldwide Server Market”—March 2007
- 7.
http://www.emerson.com/en-US/newsroom/news-releases/emerson-business-news/Pages/Emerson-to-Design-Six-Data-Centers.aspx
- 8.
http://www.patni.com/media/30338/Patni-LEED-Certification.pdf
- 9.
http://www.microsoft.com/india/msidc/life/campus.aspx
- 10.
http://www.indianexpress.com/news/Suzlon-second-after-Google-to-use-clean-energy-to-power-its-IT-server/617666
- 11.
http://dqindia.ciol.com/content/GreenIT/2010/110090401.asp
- 12.
http://www.netmagicsolutions.com/new-datacenter-launch.html
- 13.
http://www.hclinfosystems.in/news206.htm
- 14.
http://www.wiprolighting.com/uploads/greenforce/LEED -India %20CS%20guide.pdf
- 15.
http://www.netmagicsolutions.com/new-datacenter-launch.html
- 16.
http://www.hclinfosystems.in/news206.htm
- 17.
http://www-01.ibm.com/webcasts/podcasts/channels/gts/transcripts/cloud.pdf
- 18.
Cloud computing and sustainability—The environmental benefits of moving to the Cloud—Accenture consulting paper 2010
- 19.
Silicon Valley Leadership Group. Data Center Energy Forecast. 2008. IDC. The Economics of Virtualization: Moving Toward an Application-Based Cost Model—2009
- 20.
Cloud computing and sustainability—The environmental benefits of moving to the Cloud—Accenture consulting paper 2010
- 21.
http://www.mckinsey.com/clientservice/ccsi/pdf/Data_Centers.pdf
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Jayaraman, V., Malshe, M.D., Anandnarayan, A. (2012). From a Caged Tiger to a Sauntering Elephant: Sustainability as a Driver for Profit and Innovation in Indian IT Companies. In: Boone, T., Jayaraman, V., Ganeshan, R. (eds) Sustainable Supply Chains. International Series in Operations Research & Management Science, vol 174. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-6105-1_6
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