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Consumer Behavior in Childhood Obesity Research and Policy

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Epidemiology of Obesity in Children and Adolescents

Part of the book series: Springer Series on Epidemiology and Public Health ((SSEH,volume 2))

Abstract

Within the last 30 years, a remarkable weight gain could be observed in nearly all developed countries independent of sex, age, and social class. Thus, this epidemic affects not only one single social stratum or one specific group of consumers, but rather whole populations. Nowadays, more than 30% of all European children are overweight or obese – with an increasing tendency (European Commission 2007). Overweight and obesity become even more important when taking into account their strong relationship with the increase in cardio-vascular diseases or type-two-diabetes. These consequences result in high costs for individuals and societies. Despite a plethora of activities and initiatives to reverse this development, there is no identifiable downward trend in sight. Rather, future economic and social consequences seem to be unpredictable and unmanageable.

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Notes

  1. 1.

    Here, we use the term caretaker for both kindergarten and school teacher. If we are talking only about one of these types of caretakers, we highlight this.

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Authors and Affiliations

  1. Department of Intercultural Communication and Management, Copenhagen Business School, Porcelænshaven 18B, 2000, Frederiksberg, Denmark

    Lucia A. Reisch & Wencke Gwozdz

  2. Department of Marketing, Copenhagen Business School, Copenhagen, Denmark

    Suzanne Beckmann

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  1. Lucia A. Reisch
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  2. Wencke Gwozdz
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  3. Suzanne Beckmann
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Correspondence to Lucia A. Reisch .

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Editors and Affiliations

  1. Fac. Ciencias, Inst. Ciencia de Materiales de Aragon, Universidad de Zaragoza, Zaragoza, 50009, Spain

    Luis A. Moreno

  2. FB Mathematik und Informatik, Inst. Statistik, Univ. Bremen, Bibliothekstr. 1, Bremen, 28359, Germany

    Iris Pigeot

  3. und Sozialmedizin (BIPS), Bremer Institut für Präventionsforschung, Linzer Str. 8-10, Bremen, 28359, Germany

    Wolfgang Ahrens

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Reisch, L.A., Gwozdz, W., Beckmann, S. (2011). Consumer Behavior in Childhood Obesity Research and Policy. In: Moreno, L., Pigeot, I., Ahrens, W. (eds) Epidemiology of Obesity in Children and Adolescents. Springer Series on Epidemiology and Public Health, vol 2. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-6039-9_24

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