RFID Data Analytics in Apparel Retail
This contribution is concerned with business value of large amounts of data generated by RFID data collection infrastructures. We present the case example of a department store that implemented RFID in its menswear department to seamlessly track thousands of items on their way from the distribution center to the point of sale. The recorded trace data allow for a number of quantitative analyses, which provide novel insights into in-store logistics and customer behavior on the sales floor. We provide an overview of the structure of the underlying raw data and the necessary analysis procedures for generating business-relevant information. Our case study findings indicate that RFID poses an untapped opportunity for retail companies to improve category management, store layout design, inventory control, and process execution.
- .Al-Kassab J, Mahmoud N, Thiesse F, Fleisch E (2009) A cost-benefit calculator for RFID implementations in the apparel retail industry. 15th Americas Conference on Information Systems, San Francisco, CAGoogle Scholar