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RFID Data Analytics in Apparel Retail

  • Frédéric Thiesse
  • Jasser Al-Kassab
Conference paper

Abstract

This contribution is concerned with business value of large amounts of data generated by RFID data collection infrastructures. We present the case example of a department store that implemented RFID in its menswear department to seamlessly track thousands of items on their way from the distribution center to the point of sale. The recorded trace data allow for a number of quantitative analyses, which provide novel insights into in-store logistics and customer behavior on the sales floor. We provide an overview of the structure of the underlying raw data and the necessary analysis procedures for generating business-relevant information. Our case study findings indicate that RFID poses an untapped opportunity for retail companies to improve category management, store layout design, inventory control, and process execution.

References

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Institute of Technology ManagementUniversity of St. GallenSt. GallenSwitzerland
  2. 2.SAP Research CEC St. Gallen, SAP (Switzerland) Inc. & Institute of Technology ManagementUniversity of St. GallenSt. GallenSwitzerland

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