The Future of Service Is Long Overdue

Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


How can the future be overdue; it isn’t there yet? Or is it? The chapter lays bare select issues concerning service systems and an emerging service science . What happens now in service should have happened long ago. But why complain now that things start picking up? I do it to emphasize that we need to unfold mental blindfolds and be less conservative, ritualistic and bureaucratic. We need to see things in a productive light and a contemporary context and to act accordingly.


Service System Network Theory Relationship Marketing Case Study Research Service Encounter 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Stockholm University School of BusinessStockholmSweden

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