The Need for Reinventing Strategy

  • Arnoldo C. Hax
Chapter

Abstract

This book is about an innovative, new approach to business strategy that better reflects the realities of the global marketplace in a network economy. It was developed at MIT to help managers formulate, articulate, and implement more effective ways to achieve superior and sustainable financial performance and long-term profitability, providing a completely different perspective from the conventional strategic approaches used by most managers.

Keywords

Assure Glean 

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Arnoldo C. Hax
    • 1
  1. 1.Sloan School of ManagementMassachusetts Institute of TechnologyCambridgeUSA

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