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The Need for Reinventing Strategy

  • Arnoldo C. Hax
Chapter

Abstract

This book is about an innovative, new approach to business strategy that better reflects the realities of the global marketplace in a network economy. It was developed at MIT to help managers formulate, articulate, and implement more effective ways to achieve superior and sustainable financial performance and long-term profitability, providing a completely different perspective from the conventional strategic approaches used by most managers.

Keywords

Winning Strategy Sustainable Competitive Advantage Individual Customer Strategic Option Proper Implementation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Arnoldo C. Hax
    • 1
  1. 1.Sloan School of ManagementMassachusetts Institute of TechnologyCambridgeUSA

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