Scenario Setting

  • Thomas Andersson
  • Martin G. Curley
  • Piero Formica
Chapter
Part of the Innovation, Technology, and Knowledge Management book series (ITKM)

Abstract

We live in the fast-moving times and discontinuous changes of the new age of knowledge, information and access (see Appendix 1), when nimbleness, speed, transparency and local sensitivity have become absolutely essential to success.

The transition from the machine-age to the knowledge-age has raised an awareness of the need to replace the old guard of atom-based firms with a new breed of counter-cultural, digital-rooted companies. They employ brains instead of hands, invest in new concepts and contents rather than in new machines, accept fast change as a constant, and behave as coopetitors who collaborate and compete with other companies at the same time to generate new market spaces, instead of fighting for existing markets.

Keywords

Income Marketing Cambrian Stake OECD 

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Thomas Andersson
    • 1
  • Martin G. Curley
    • 2
  • Piero Formica
    • 3
  1. 1.Jönköping Int. Business School, Jönköping UniversityJönköpingSweden
  2. 2.Intel Corporation and National University of IrelandMaynoothIreland
  3. 3.Jönköping University International Entrepreneurship AcademyBolognaItaly

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