In this first chapter the current crisis will be analyzed. Our goal is to give practical advice for managers and companies on how to fight and beat the crisis. Therefore we will focus on concrete issues related to everyday business matters. This book is very different from most other works in that it is not primarily concerned with the macroeconomic aspects of the crisis.


Price Elasticity Current Crisis Customer Behavior Steep Ascent Luxury Good 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Hermann Simon 2010

Authors and Affiliations

  1. 1.Simon-Kucher & PartnersBonnGermany

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