Abstract
Apple’s Steve Jobs gave the finest example for defining the purpose of a company. At the unveiling of the first generation iPad on January 27, 2010, Jobs said, “We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users—the users don’t have to come to them, they come to the user.”
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© 2014 A.T. Kearney
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Chevreux, L., Plaizier, W., Schuh, C., Brown, W., Triplat, A. (2014). Purpose. In: Corporate Plasticity. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6748-5_29
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DOI: https://doi.org/10.1007/978-1-4302-6748-5_29
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-6749-2
Online ISBN: 978-1-4302-6748-5
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