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Golden Ratio

Plasticity

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Corporate Plasticity

Abstract

The golden ratio was first defined by Euclid in ancient Greece. Two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities, meaning that the larger quantity is 1.618 times the smaller quantity.

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© 2014 A.T. Kearney

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Chevreux, L., Plaizier, W., Schuh, C., Brown, W., Triplat, A. (2014). Golden Ratio. In: Corporate Plasticity. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6748-5_11

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