Abstract
The information that some companies collect is an asset in and of itself due to the power of data. Working for a local business data provider startup, I focused on collecting menus from local businesses, primarily restaurants. With a database of all food items and their prices sold at restaurants, I was able to learn some interesting facts! What is the average price of a pizza in San Francisco, you ask? Which restaurants in a five-mail radius of my hotel have kimchi on the menu? No problem. Collecting such data allows you to answer people’s previously unanswerable questions.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Nicole Perlroth, “Twitter Hacked: Data for 250,000 Users May Be Stolen,” New York Times, February 1, 2013.
- 2.
Jim Kaskade, “Making Sense of Big Data (webinar video),” 2010, http://www.infochimps.com/video/making-sense-of-big-data/ .
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2014 Vinay Trivedi
About this chapter
Cite this chapter
Trivedi, V. (2014). Databases: The Model. In: How to Speak Tech. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6611-2_5
Download citation
DOI: https://doi.org/10.1007/978-1-4302-6611-2_5
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-6610-5
Online ISBN: 978-1-4302-6611-2
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books