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Understanding Motivational Dark Patterns

  • Chris Lewis
Chapter

Abstract

Motivational design raises ethical issues. Although we are bombarded throughout the day with designs intending to persuade us or motivate some activity—be it the constant barrage of advertising or inducements to slow down the car or spend more time in the supermarket—practitioners must still be wary of the ethical implications of designing irresistible apps. One man’s retention is another’s ensnarement.

Keywords

Social Capital Motivational Design Dark Pattern Arbitrary Exchange Constant Barrage 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Chris Lewis 2014

Authors and Affiliations

  • Chris Lewis
    • 1
  1. 1.CAUS

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