Abstract
In the previous chapter, I presented a process model that searched multiple sources of ideas and then distilled them into possible opportunities that are aligned to the overall vision of the environment they were meant to serve. That process can be envisioned as a “funnel” in which ideas are constantly being drawn down to possible candidates.
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Innovation at the Lego Group, IMD case study #382, Part B, 2008, Institute for Management Development, Lusanne, Switzerland.
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© 2015 Jerry Schaufeld
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Schaufeld, J. (2015). Winnowing Down: The Challenge of Opportunity Recognition. In: Commercializing Innovation. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6353-1_4
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DOI: https://doi.org/10.1007/978-1-4302-6353-1_4
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