Abstract
In the past couple of years, the term design has been thrown around quite a bit in various business contexts. We’ve heard of user design, experience design, social design, integrated design, service design, and place-based design, in addition to the term with which we are most familiar: graphic design.
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Tim Brown, Change By Design (New York: HarperCollins, 2009), p. 17.
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© 2013 Beverly Rudkin Ingle
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Ingle, B.R. (2013). Introduction to Design Thinking. In: Design Thinking for Entrepreneurs and Small Businesses. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6182-7_1
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DOI: https://doi.org/10.1007/978-1-4302-6182-7_1
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