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Persuasion

Never Forget That You’re Dealing with People

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Abstract

Unless you work in the marketing department, there’s a good chance that you don’t feel the need to master the art of persuasion. Leaders have a better grasp of this skill than most. The majority of people don’t pursue it at all.

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© 2013 Christopher Duncan

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Duncan, C. (2013). Persuasion. In: UNITE THE TRIBES. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-5873-5_9

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