Abstract
If you want a symbol of how technology is transforming the way we conduct business worldwide, look no further than e-commerce, which refers to buying and selling on the Internet. It’s easy to forget that as short as fifteen years ago, buying books or shoes online seemed novel. Not anymore. The new digital reality is upon us. Is there anything you can’t buy online almost anywhere? The driving force behind e-commerce growth is the proliferation of tablets and smart phones, technology improvements, greater convenience, competitive prices, global choices, and bountiful product information.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The markets include business to business (B-to-B), business to consumer (B-to-C), consumer to consumer (C-to-C), and business to government (B-to-G).
- 2.
“2013 Digital Future in Focus 2013 Series,” ComScore, last modified August 22, 2013, http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_the_2013_U.S._Digital_Future_in_Focus_Report .
- 3.
“Forrester: U.S. Online Retail Sales to Hit $370 Billion by 2017,” Lauryn Indvik, Mashable, last modified March 12, 2013, http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/ .
- 4.
“Ecommerce Sales Topped $1 Trillion for First Time in 2012,” Clark Fredricksen, eMarketer, last modified February 5, 2013, http://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649 .
- 5.
Ibid.
- 6.
Ibid.
- 7.
For Tide’s B-to-C Web site, see “All Products,” accessed October 18, 2013, http://www.tide.com/en-US/productLanding.jspx .
- 8.
ISO 9000 is a certification of the production process only and does not guarantee a manufacturer produces a quality product.
- 9.
“Logistics Looks Good on Everybody,” UPS: UPS Solutions, accessed October 18, 2013, http://www.ups.com/content/us/en/bussol/browse/industries/retail.html .
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2013 Laurel J. Delaney
About this chapter
Cite this chapter
Delaney, L.J. (2013). The E-Commerce Connectivity Craze. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-5792-9_8
Download citation
DOI: https://doi.org/10.1007/978-1-4302-5792-9_8
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-5791-2
Online ISBN: 978-1-4302-5792-9
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books