Abstract
Many people believe that the best way to find customers is to look for them. That’s a mistake. In the digital age, customers from around the world should find you. And they can, provided you create a sustainable positive online presence. The secret to billions of customers finding you is to build a world stage comprising of a Web site and a blog. These tools define who you are as a brand and shape what is yet to come for your export business. I will discuss how to market your business later on, in Chapter 10, but understand this: not having a Web site and a companion blog is like keeping your door shuttered to the world. Think I’m wrong? Take a look.
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Notes
- 1.
“The Importance of Blogging by Seth Godin and Tom Peters,” Personal Content Creation, October 23, 2013. http://professionalcontentcreation.com/importance-blogging-seth-godin-tom-peters.
- 2.
Internet World Stats: http://www.internetworldstats.com/.
- 3.
“Global Mobile Statistics 2013,” mobiThinking, accessed October 23, 2013, http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers.
- 4.
“Global Mobile Statistics 2013,” accessed October 23, 2013.
- 5.
Nitish Singh and Arun Pereira, The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (Oxford, UK: Elsevier, 2011): p. 3.
- 6.
“Economy & Trade,” Office of the United States Trade Representative,
accessed October 23, 2013, http://www.ustr.gov/trade-topics/economy-trade .
- 7.
“Select Country; Select Country: Developing a User Friendly Global Gateway,” John Yunker, UX Magazine, last modified December 30, 2010, http://uxmag.com/articles/select-country-select-language .
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© 2013 Laurel J. Delaney
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Delaney, L.J. (2013). Online Fundamentals. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-5792-9_5
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DOI: https://doi.org/10.1007/978-1-4302-5792-9_5
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