Abstract
I want to start this chapter with a story that relates to businesswomen in the world marketplace. Forty years ago, Harvard Professor Theodore Levitt was conducting a case discussion in his marketing class about a person’s rise in the workplace. The fact that the person in this particular case was a woman was disguised to the students, who were predominantly men.
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Notes
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Delaney, L.J. (2013). Women Business Owners. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-5792-9_27
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