Abstract
Whether you realize it or not, thanks to the Internet, everyone is part of the global marketplace. Just look at the billion+ people who use Facebook worldwide. To thrive, all companies must develop a multicultural perspective, cultural intelligence, or cultural literacy. When exporting and using digital platforms like Facebook to support those efforts, you must try your best to understand people, no matter where they are from.
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Notes
- 1.
David Livermore, Leading with Cultural Intelligence: The New Secret to Success (New York: AMACOM, 2010), xiv.
- 2.
Soon Ang and Linn van Dyne, Handbook of Cultural Intelligence: Theory, Measurement, and Application (Armonk, New York: M.E. Sharpe, 2008), 415.
- 3.
Linn Van Dyne, Linn van Dyne, “Cultural Intelligence (HQ),”
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© 2013 Laurel J. Delaney
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Delaney, L.J. (2013). Cross-Cultural Learning. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-5792-9_24
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DOI: https://doi.org/10.1007/978-1-4302-5792-9_24
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Publisher Name: Apress, Berkeley, CA
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