Exporting pp 323-341 | Cite as

Pricing and Preparing Quotations

  • Laurel J. Delaney


Pricing a product or service for the export market, determining its landed costs (the total cost of a product once it has arrived at your buyer’s door, for example), and presenting the costs in quotation form are critical steps in the international sales operation. Price determines revenue. Presenting the pricing and providing the quotes for your goods or services in the right way are both crucial for a successful and ongoing export business. Prices must be high enough to generate and sustain a reasonable profit, yet low enough to penetrate a market, gain market share, attract customers, and be competitive in export markets.


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© Laurel J. Delaney 2013

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.ILUS

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