Exploring Your Territory

Abstract

Once you’ve decided on a product to export, you’ve got to find an export market where you can sell it profitably. At this point, I am assuming you know what you need to do to get export ready based on the results of the export readiness questionnaire you took in Chapter 1. As for market research, it can be a slow, painstaking, and tedious chore, but as you add to your knowledge, by tracking the movement of goods and tapping into the world’s networks of purchasing and distribution, you will create your own living and changing map of international trade that will serve you throughout your export business.