One of the most important concepts for a Flash designer to grasp when applying usability to a project is that his goal must always be to focus on the end user of the completed site. Getting to the real meat of site usability starts with two simple guidelines:
Both client and designer are crucial to the creation of a great site, providing the informative content, the cool aesthetics, and so on. This is precisely why neither one is qualified to represent the target audience when it comes to judging the site’s usability. They’re simply too close to the project to be objective, even if the rest of your personal demographics match the average expected site visitor.
You, the designer, are not the user
The client for whom you’re building the site is not the user
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