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Designing Community and Social Experiments

How to Apply Agile Marketing Techniques to Community Management Initiatives
  • Lauren Perkins
Chapter

Abstract

Throughout this book, I’ve emphasized the importance of doing research and testing to understand your brand, your target audience, and your community.

Keywords

Customer Experience Agile Method Short Link Customer Feedback Pain Point 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Lauren Perkins 2015

Authors and Affiliations

  • Lauren Perkins
    • 1
  1. 1.NYUS

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